Foviance Rock
I had a great meeting at Foviance today: the guys there are super smart and continuing to grow an already impressive business.
The whole meeting emphasised to me the importance of objectivity in online projects: no matter how obvious something may be to you, it might not be obvious to a casual web surfer! And a fresh pair of eyes can bring a whole new set of insights. Also data doesn’t lie: never assume – let’s look at what the data says!
Lots of food for thought!
I used to work on the same floor as Catriona, Paul and Marty when we were all part of Brainspark back in the dot com day. Foviance was called The Usability Company then (it has since merged with a few other complimentary companies and grown much bigger in size) but it’s nice to see them and other fellow incubees are still around today doing what they love.